Unit 1: Digital Literacies and My Identities
Theme: Digital Safety
Topic: Digital Literacies for Youth’s Identity Construction
Skill Focus: Reading
Sub-topic: Identifying an Author's/Content Creator's Purpose in a Multimodal Text.
Learning Objective:
By the end of this lesson, you are able to suitably identify an author’s/content creator’s purpose in their multimodal text (i.e., social media post).
Warm-up & Introduction
Hello, students! Every day, we scroll through dozens of posts on social media. We see photos, videos, stories, and articles. But have you ever stopped to think why someone created that post? What was their goal?
Today, we're going to become digital detectives. Our mission is to look at a social media post and figure out the creator's main purpose.
Core Concept: What is the Author's Purpose?
Every social media post is a multimodal text because it uses a mix of text, images, and sometimes sounds or videos to send a message. Creators always have a purpose, or a reason, for posting. The most common purposes are:
To Inform: To give facts, news, or information. (e.g., A post from a science account explaining a new discovery).
To Persuade: To convince you to do, buy, or believe something. (e.g., An influencer's post about why you should use a certain skincare product).
To Entertain: To make you laugh, smile, or feel an emotion. (e.g., A funny meme, a beautiful travel photo, or a cute animal video).
To Build Community: To connect with people who share similar interests or to make people feel like they belong to a group. (e.g., A post on a fan page asking, "Who's your favorite character?").
A post can have more than one purpose, but there is usually one primary (main) purpose.
Core Activity: Analyzing a Social Media Post
Let's look at this sample Instagram post together.
Username: @GreenLivingGems Caption:
"My morning coffee tastes even better knowing I’ve saved one paper cup from the landfill! 🌿 Small changes, big impact. What's one small eco-friendly change you've made this week? Share in the comments and let’s inspire each other! #GoGreen #SustainableLiving #ZeroWaste #EcoFriendly"
Differentiated Reading Tasks
Now, you will work in groups to identify the creator's purpose in the post from @GreenLivingGems.
Group A: Guided Identification
Objective: To identify the primary purpose with guided questions.
Instructions: "Read the post from @GreenLivingGems again. Then, answer the following multiple-choice questions to find the main purpose."
Does the post mainly give you facts, like a news report?
a) Yes, it's full of scientific facts.
b) No, it's more about a personal action.
Does the post mainly try to make you laugh or tell a story?
a) Yes, it's a funny joke.
b) No, it's more serious and encouraging.
Does the post ask you to do or believe something?
a) Yes, it encourages making eco-friendly changes.
b) No, it doesn't ask me to do anything.
Based on your answers, what is the MAIN purpose of this post?
a) To entertain
b) To inform
c) To persuade
Objective: To identify the primary purpose with guided questions.
Instructions: "Read the post from @GreenLivingGems again. Then, answer the following multiple-choice questions to find the main purpose."
Does the post mainly give you facts, like a news report? a) Yes, it's full of scientific facts. b) No, it's more about a personal action.
Does the post mainly try to make you laugh or tell a story? a) Yes, it's a funny joke. b) No, it's more serious and encouraging.
Does the post ask you to do or believe something? a) Yes, it encourages making eco-friendly changes. b) No, it doesn't ask me to do anything.
Based on your answers, what is the MAIN purpose of this post? a) To entertain b) To inform c) To persuade
Group B: Identifying Purpose and Evidence
Objective: To identify the purpose and find specific evidence from the text to support the choice.
Instructions: "Discuss the post from @GreenLivingGems with your group. Answer the following questions in full sentences."
What do you think is the main purpose of this post? (To inform, persuade, entertain, or build community?)
Which words or phrases from the caption support your answer? Write down at least two examples.
Which part of the image supports your answer? Describe it.
Does the post have a secondary (second) purpose? If yes, what is it?
Objective: To identify the purpose and find specific evidence from the text to support the choice.
Instructions: "Discuss the post from @GreenLivingGems with your group. Answer the following questions in full sentences."
What do you think is the main purpose of this post? (To inform, persuade, entertain, or build community?)
Which words or phrases from the caption support your answer? Write down at least two examples.
Which part of the image supports your answer? Describe it.
Does the post have a secondary (second) purpose? If yes, what is it?
Group C: Analyzing Purpose, Audience, and Impact
Objective: To analyze the primary and secondary purposes, identify the target audience, and evaluate the post's effectiveness.
Instructions: "Have a detailed discussion about the @GreenLivingGems post. Answer the following questions with detailed analysis."
Identify and explain the primary and secondary purposes of this post. Why do you think one is primary and the other is secondary?
Who is the target audience for this post? How can you tell from the language, hashtags, and image style?
The creator uses a question ("What's one small eco-friendly change you've made...?") to engage the audience. How does this specific technique help them achieve their purpose?
In your opinion, is this post effective? Does it make you want to make a change? Why or why not?
Objective: To analyze the primary and secondary purposes, identify the target audience, and evaluate the post's effectiveness.
Instructions: "Have a detailed discussion about the @GreenLivingGems post. Answer the following questions with detailed analysis."
Identify and explain the primary and secondary purposes of this post. Why do you think one is primary and the other is secondary?
Who is the target audience for this post? How can you tell from the language, hashtags, and image style?
The creator uses a question ("What's one small eco-friendly change you've made...?") to engage the audience. How does this specific technique help them achieve their purpose?
In your opinion, is this post effective? Does it make you want to make a change? Why or why not?
For the Teacher
Primary Purpose: To persuade (to convince people to adopt sustainable habits).
Secondary Purpose: To build community (by asking people to share their own experiences and inspire each other).
Evidence (Group B/C):
Text: "Small changes, big impact," "Share in the comments and let’s inspire each other," hashtags like #SustainableLiving and #GoGreen. The direct question to the audience.
Image: The use of a reusable cup is a visual representation of the persuasive message. The professional and appealing style makes the sustainable lifestyle look desirable.
Target Audience (Group C): Likely young adults (millennials/Gen Z) who are interested in aesthetics, café culture, and environmentalism. The use of Instagram, trendy photo style, and specific hashtags points to this demographic.
Primary Purpose: To persuade (to convince people to adopt sustainable habits).
Secondary Purpose: To build community (by asking people to share their own experiences and inspire each other).
Evidence (Group B/C):
Text: "Small changes, big impact," "Share in the comments and let’s inspire each other," hashtags like #SustainableLiving and #GoGreen. The direct question to the audience.
Image: The use of a reusable cup is a visual representation of the persuasive message. The professional and appealing style makes the sustainable lifestyle look desirable.
Target Audience (Group C): Likely young adults (millennials/Gen Z) who are interested in aesthetics, café culture, and environmentalism. The use of Instagram, trendy photo style, and specific hashtags points to this demographic.
Reflection and Follow-up (Closing)
Reflection (For all students): "Next time you are on social media, find one post and try to identify its purpose. Is it trying to inform you, persuade you, or entertain you?"
Follow-up (Suggestion): As a next step, students can find their own examples of social media posts for each purpose and share them with the class, explaining their reasoning. This moves from analysis to application.
Reflection (For all students): "Next time you are on social media, find one post and try to identify its purpose. Is it trying to inform you, persuade you, or entertain you?"
Follow-up (Suggestion): As a next step, students can find their own examples of social media posts for each purpose and share them with the class, explaining their reasoning. This moves from analysis to application.
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